The Rohvi platform turns past purchases into new sales for fashion retailers.
Brands can easily run fashion buyback campaigns that:
increase spend for existing customers
attract the next generation by promoting sustainability and access without commitment, and
keep your brand in the forefront
Fully configurable to align with your brand and marketing strategy
Rohvi has harnessed recommerce for the benefit of retailers.
Apple uses recommerce buyback offers on their phones to generate new sales. The auto industry does this too.
Our founder worked for Toyota & Lexus. To sell a new car, they replace an old one with something newer and better. For some lines this circular process drives as much as 75% of sales.
Fashion retailers were not doing this. Instead, they were handing their customers over to resale platforms who were building their own relationships with these customers.
Not anymore. With Rohvi, fashion retailers have taken control of their brand, their customers, and the recommerce experience.
Why The Time Is Right For Recommerce in Retail
Access without commitment is important to millenials and gen z. New retail entrants are leading the way in presenting alternative business models - and winning these consumers.
Personalization is paying off. Consumers know retailers have collected their data and expect them to use it to make their lives better and their shopping experience easier. Brands are leaving the door open by not leveraging their sales data.
Sustainability matters. Rohvi’s resale process connects established brands and retailers with circular fashion in a way that benefits them.
Use resale to your advantage.
Today, more than half of a woman’s closet goes unworn. Items are too tight, too loose, or just not right. They take up space and limit new purchases.
Don’t tell your customers to take these items to another brand for resale. Use circular fashion to your advantage. Keep your brand with YOUR customer. And keep your spot in the closet.
Why does recommerce work?
What are the drivers of successful fashion resale programs?
How can recommerce be used for the benefit of the brand or retailer that sold the good intially?